Negotiation Principles and Terminology
Learn essential negotiation principles, styles, strategies, understand BATNA & ZOPA, and gain SCMDOJO certification.
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Skills you'll gain
Skills you'll build in this course
- What are the fundamental components and objectives of negotiation?
- How do you establish and maintain a strong position in negotiation?
- What are the different sources of power in negotiation, and how can you leverage them?
- What are the various levels of negotiation, and what negotiation styles can be employed?
- How do the concepts of BATNA (Best Alternative to a Negotiated Agreement) and ZOPA (Zone of Possible Agreement) guide the negotiation process?
- How do you build and manage an effective negotiation team?
Who is this Course for?
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Why learn with Richard Todd?

Richard Todd
“Never Negotiate out of fear and Never fear to negotiate” - JFK Dare to negotiate with the support of RJ Todd Consulting Services. Senior Procurement consultant and training provider since Nov 2015 offering procurement expertise, Interim Management solutions and negotiation training to large multinational companies in Europe, Asia and the US. Educated as an Engineer, I have over 25 years’ experience in several industries (automotive, rail, aviation,…
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What learners say about this course
“Mr. Todd is well spoken, easy to follow, & clarified topics and terminology very well.”
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