One of the most popular and effective ways to market businesses from any industry is through digital marketing. SEO or Search Engine Optimization is a crucial part of digital marketing strategy. It is the most effective strategy digital marketers use to help their clients increase their website’s visitors and convert leads to customers.
If you are a marketer expert in the supply chain industry, you might want to suggest using SEO for your client. You need to note that most people nowadays are active online. Whenever we ask for something, we resort to search engines. Thus, incorporating SEO into your supply chain marketing strategy is vital.
If you want to go down this path, here are some ways to use SEO and improve your marketing strategy.
Hiring Local SEO Experts
If you are a traditional marketer, you might not be familiar with SEO or digital marketing in general. Thus, you must hire an expert in this field. Although SEO can be learned, you’ll need a long time to master it.
It’s way different than traditional marketing strategies that you might use. It can be complicated for people who aren’t techy and don’t want to deal with technicalities.
However, when hiring an SEO Expert, you must ensure that you hire a local SEO company. You need to consider that your client would want to target local businesses looking for supply chain and logistics services within the area.
If your client’s business is located in Florida, USA, you might want to hire an SEO company operating within the state. This will give you a chance to discuss the best possible approach to attract local businesses that are looking for a supply chain and logistics company according to the local target market.
The same goes if you’re located in Australia. If you live in big cities like Brisbane, it’ll be much easier for you to find services near you. The local seo brisbane offers, as well as other metropolitan areas, can provide valuable leads that will convert you to customers. Local SEO experts understand what businesses within the region are looking for, allowing you to incorporate these needs into your marketing strategy.
That idea should also be applied if you offer your supply chain in Toronto, Canada. Only choose an SEO expert located within Toronto to acquire the best result in SEO.
Because local SEO experts know the needs of local businesses, they can create a more effective marketing strategy that suits your client.
Use the Proper the Keywords
One goal of SEO is to rank your company high on search engines. However, having your business on top of the SERPs’ first page is becoming challenging nowadays. Good thing that ranking for the supply chain and logistics industry is a little easier than other industries.
But even though you can easily rank your business high in your industry, you must ensure that you’re using the proper keywords to attract qualified customers to your client’s website. Keywords are vital in SEO. It is what links what people are looking for to the type of content that you’re offering.
For example, if your business is catering to e-commerce companies, you should use keywords like “ecommerce supply chain” and ensure your client rank with that keyword. By using this keyword, you will be able to filter out visitors looking for an ecommerce supply chain from others looking for other types of supply chain companies.
Produce High-Quality Contents
On top of the keywords, producing high-quality content on your client’s website can also significantly help to rank your website on the SERP’s first page. If you produce high-quality blogs on your website, you’ll increase your website’s backlinks making search engines recognize your website as a credible resource.
Producing blogs on your website is also a great way to incorporate keywords. As a result of all of these factors, your website will likely rank higher on SERPs. Ensure that the blogs you publish on your client’s website are fresh, original, relevant, and well-researched.
An SEO expert you choose to partner with on your projects will probably have content writers on their team that can help you produce high-quality blogs for your client’s website.
Improve User Experience
If you aim to create a high-ranking website, you must remember that SEO and user experience should go hand-in-hand. All your SEO efforts will go to waste if your client’s website has a poor user experience.
You need to understand that user experience is the backbone of the website’s usability and is one part of on-page SEO. It is the ease of use that the end users of the website require to experience better surfing activity.
User experience comprises high-quality website design, high page loading speed, mobile device compatibility, etc. Imagine if you are the one who is visiting your client’s website; what will you feel if the design is poor and the page loads slowly?
You’ll probably leave the site immediately and look for another supply chain company website, which could be your client’s competitor. Therefore, you shouldn’t ignore user experience when strategizing for your client’s SEO marketing.
Moreover, mobile devices are the most used instrument nowadays. Most, if not all, people worldwide own one as compared to computers. That’s why you must create a website accessible with a mobile device.
Many industries use SEO not only to market their businesses because of the trend but also because of how effective it is to drive more website traffic, increase brand awareness and boost conversions. So, if you’re considering a new approach to your marketing efforts for your supply chain clients, you should start using SEO.